Grafik International announces new identity

Advertising agencies create brand personalities and when an agency redefines its own brand identity it inevitably becomes an event to note. Such was the occasion that went on stage at Al Thuraya ballroom of the Rotana Hotel Abu Dhabi on the evening of 1st May

In the presence of a select gathering of dignitary guests and media personalities, Grafik International, one of the leading advertising agencies in the UAE with a wide network presence across the Middle East, announced its new identity as ‘gi’. The new name marks a major transition in the agency’s strategic orientation and symbolizes its new vision of itself as a young-at-heart creative hotspot fully geared to meet the present day demands of the marketplace. It also signifies the agency’s commitment to keep stride with the rapidly changing business and social scene in the region.

Grafik International, since its establishment in 1989, has always moved with the times, equipping itself with the latest tools, technologies and talents to provide communication solutions that are state of the art. The agency is rated for its perfect harmony of creative originality and service excellence and known for its deep involvement with socially significant causes.

“Keeping stride with the major changes taking place in the industry, and the futuristic vision of the UAE as the hub of marketing and communication activities in the whole region, the redefined ‘gi’ envisions a renewed surge towards the future” observed Maya Karam, chief operating officer, gi on the occasion.