Grafik wins Digilex account

Grafik has been retained as the advertising agency for Digilex, the new brand of office machines introduced in the UAE. Digilex, a brand established in Canada, is manufactured in Jebel Ali Free Zone and marketed in the UAE by National Trading Company. The range includes Copiers, laser fax machines, printers and projectors and aims to tap the growing MENA market. Grafik came up with a winning creative concept ‘Let work come to life’ which highlights the brand’s user friendliness as creating an altogether different work environment from the conventional.