United Arab Emirates. The land of opportunity that
harmonizes futuristic vision with heritage and core values,
and a profound ability to adapt to continual changes. Bountiful
resources and strategic location have made it the hub of financial
and trading activities in the Middle East. UAE is witnessing
a phase of rapid evolution and growth today, attracting investment
and technology transfer from across the world.
Within,
there is a fast growing segment of national investors and
awareness of contemporary corporate practices, and quality
processes are on an all time high.
AE has been
an integral part of the UAE for over
two decades now, sharing its vision and enabling its progress,
and on a continuous process of transformation over the
years. We have always focused on bringing the best of
products and processes to the UAE from across the world.
Our long-lasting relationship with our customers and principals
alike is strengthened with their increasing trust and
confidence in our knowledge about market needs, extensive
experience in the region and commitment to total quality.
Like the land that we serve, AE also regards the past
as the stimulus to stride into a more rewarding future.
Driven by vision and fuelled by the dynamism of a proactive
team of people, the Group is on a relentless pursuit
of excellence. Setting sights higher. Establishing
milestones on the way. And creating more wealth in all
the divergent fields that we are active in.
At all AE ventures, the focus is on
fostering a relationship with both partners - our
Customers and our Principals.
We aim to achieve this by being their reliable partner, responsive
to the changing needs and always being of a strategic value
addition.
To our customers
in the region, which include some of the biggest companies
in the fields of oil & gas, utilities and the corporate
sector, our ventures are a significant source of support.
Offering timely supplies and services. Guaranteeing
full conformance to quality. Ensuring total customer
satisfaction, and endeavoring to exceed their expectations.
To many international firms, who successfully operate
in the UAE today, we are a reliable partner.
Identifying opportunity areas for them. Simplifying
procedural formalities for operations.
Providing them with a sound regional
infrastructure to ensure best performance, cost effectively.
We have enabled these international
majors to set up base in the region by way of joint
ventures, representations as well as marketing and branch
agreements. Providing them with the legal infrastructure
to operate from, vital information and market knowledge,
excellent resources and twenty three years
of customer relationship and information.
Our solid repute as a reliable partner
is reflected in our strong and long-standing relationship
with industry majors such as Alan Dick, Oracle, Accenture,
Gartner Group etc.
Our
people are an important asset, and they are regarded as partners.
It is their combined potential that propels us ahead.
We emphasize on locating the right
talents. Providing them with an environment conducive
to good performance. Investing in their training and continuous
improvement.
Encouraging them to innovate. Empowering them
to function better. Motivating them to seek higher objectives
by consistently rewarding performance.
We are determined
to make them ready, willing and able to contribute,
and our commitment to their well being extends further
to our concern for the society and the world around
us at large.
No effort is spared in supporting environment-friendly
movements and charitable causes.
We also focus on sponsoring sporting
events that promote teamwork and the pursuit of excellence.
We set about to support the Emiratization
efforts at two levels.
Creating a national work force
by developing people skills and providing opportunities
for performance.
Offering a conducive setting for business
incubation to develop national entrepreneurial capabilities.
We consider progress to be an endless journey
in pursuit of excellence. And value quality benchmarks as
milestones. AE symbolizes the spirit of surpassing through
core competence.
Our insistence
on quality and defect-free performance has significantly
contributed to set industry standards and set us apart
as a Total Quality Management organization.
Our commitment to qualitative excellence led to early
ISO 9000 accreditation and to our winning the Gulf Excellence
Award. And when the Emirate started on its quality initiative
with the Sheikh Khalifa Excellence Award, the Group
company Emdad was the proud recipient, in the very first
year, of Sheikh Khalifa Excellence Award for
the year 2000. Another Group company, Itqan
secured the prestigious Dubai Quality Appreciation
Award.
Accolades have just served to increase
our appetite. As a corporate entity, every one in the
Group is geared to conform to exacting benchmarks to
function in a world that is increasingly becoming quality
conscious. And we keep setting our sights higher and
higher in this pursuit that is relentless.
As a business organization,
our prime responsibility is to create wealth for every one.
It is our responsibility to grow. And to share
our growth.
We have contributed to the nation's progress.
We have enabled our international partners to establish in
the region. As a model employer we have ensured the welfare
and growth of our people.
And above all, we have rewarded our investors with excellent
returns on their investments over the
years.
We have managed over the past two decades
to invest in the most important growing industries.
We have managed to create first class organizations,
and we have demonstrated our ability to create stakeholders'
wealth.
With the current economic trends and
the development of the capital markets in the region,
our responsibility to our stakeholders assumes greater
significance.
We are determined to list some of our
companies on the local stock exchanges, after transforming
them from family owned organizations to institutions,
and growing them to an attractive size for listing.
